{"id":305,"date":"2025-01-10T14:57:20","date_gmt":"2025-01-10T13:57:20","guid":{"rendered":"https:\/\/thestory.world\/?post_type=glossary&p=305"},"modified":"2025-01-10T14:57:21","modified_gmt":"2025-01-10T13:57:21","slug":"storytelling","status":"publish","type":"glossary","link":"https:\/\/thestory.world\/?glossary=storytelling","title":{"rendered":"Storytelling"},"content":{"rendered":"

De l’anglais, story<\/em>, « histoire, récit », et telling<\/em>, « raconter ».

Storytelling<\/a> : l’art de raconter une histoire.

Le storytelling<\/a> sert à dire ou à créer des histoires pour arriver à ses fins, pour vendre un produit, promouvoir une marque, emporter une élection, plaire ou effacer ses erreurs.

Le storytelling<\/a> ne crée pas seulement des récits : il propulse des storyworlds, avec des personnages, des logiques, des principes, des promesses. D’un storyworld<\/a> à l’autre, il tisse un univers de mirages qui devient notre réalité<\/a>, « le » Storyworld<\/a>.<\/p>\n\n\n\n

Le storytelling<\/a> comme procédé généralisé de communication propre à note société médiatique et capitaliste a été décrit par Christian Salmon dans son livreStorytelling<\/a> : La machine à fabriquer des histoires et à formater les esprits,<\/em> paru en 2007.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

De l’anglais, story, « histoire, récit », et telling, « raconter ». Storytelling<\/a> : l’art de raconter une histoire. Le storytelling<\/a> sert à dire ou à créer des histoires pour arriver à ses fins, pour vendre un produit, promouvoir une marque, emporter une élection, plaire ou effacer ses erreurs. Le storytelling<\/a> ne crée pas seulement […]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-305","glossary","type-glossary","status-publish","hentry"],"yoast_head":"\nStorytelling - R\u00e9sister aux propagandes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thestory.world\/?glossary=storytelling\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Storytelling - R\u00e9sister aux propagandes\" \/>\n<meta property=\"og:description\" content=\"De l’anglais, story, « histoire, récit », et telling, « raconter ». Storytelling : l’art de raconter une histoire. 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